Lean Startup Thinker Eric Ries: ?Don?t Be In A Rush To Get Big, Be In A Rush To Have A Great Product?

Every tech founder thinks he or she runs a lean startup. But what exactly does that mean? In the video interview above Eric Ries, who came up with the term The Lean Startup and is the author of an upcoming book of the same name, explains his theory, which boils down to learning from a small number of early customers to improve and perfect your product before exposing it to a wider audience. "Don't be in a rush to get big," he sums up at the end of our interview, "be in a rush to have a great product." Ries argues that an entrepreneur's greatest advantage is their obscurity. If your first product sucks, at least not too many people will know about it. But that is the best time to make mistakes, as long as you learn from them to make the product better. "It is inevitable that the first product is going to be bad in some ways," he says. The Lean Startup methodology is a way to systematically test a company's product ideas.

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Kirsten Dunst Krista Allen Kristanna Loken Kristen Bell Kristin Cavallari